Millennials

3 posts
Sorry Millennials, TOMS Shoes Won’t Change the World

TOMS Shoes may be the quintessential Millennial company. Granted, it's not a Silicon Valley app maker, but it hits all the other Generation Y sweet spots: Hip, young CEO? Check. Participatory, social media-driven marketing? Check. Trendy, eco-friendly products? Check and check. A conspicuous focus on social responsibility? Big check. It's the latter point that has driven the company's success. TOMS Shoes' social element isn't just window dressing, it's the heart...

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